January 21, 2024

Switzerland is emerging as a global leader in the responsible development and deployment of artificial intelligence (AI), leveraging its unique position in AI governance. This development is crucial as the world witnesses the rapid advancement of generative AI, necessitating effective governance to harness its benefits while addressing potential risks.

Since 2018, Switzerland has been at the forefront of creating a robust set of digital guidelines with AI at their core. These guidelines, established for federal administration use in 2020, aim for coherence in AI-relevant policy across various sectors. In November 2023, the Swiss government sought to further this initiative by proposing a regulatory framework for AI that aligns with Swiss law and EU legislation, considering the technical, financial, and institutional aspects of different regulatory approaches.

In 2020, former Federal Councillor Ueli Maurer supported the Swiss Digital Initiative, which encourages global companies to adopt ethical digital standards. This initiative includes the Digital Trust Label, helping users make informed decisions about digital services.

Switzerland's collaboration with the private sector has led to several significant initiatives with worldwide implications. The Swiss Federal Department of Foreign Affairs launched the Swiss Call for Trust and Transparency Initiative at Davos 2024. This initiative aims to unite academia, policymakers, and the private sector to develop practical solutions to AI-related risks, focusing on action over rhetoric.

Another milestone at Davos 2024 was the revelation of an international network for responsible AI deployment. This network, including Swiss Federal Institutes of Technology, the Swiss Super Computer Center, and various international partners, intends to promote interdisciplinary research for AI models that align with societal needs and the UN's Sustainable Development Goals. A notable collaboration is with the International Committee of the Red Cross.

Switzerland's culture of cooperation and its role as a hub for UN agencies and global policy negotiations further strengthen its position in leading responsible AI development. The country's strong academic-private sector links and transparent regulations create a conducive environment for technological innovation.

In summary, Switzerland's multi-stakeholder approach, combining public and private interests, academia, and civil society, is setting a global standard for responsible AI governance. This model is vital for ensuring that AI development upholds human values and contributes positively to society, especially in an era marked by rapid innovation and the need for swift, effective governance.